Sweepstakes are often used to describe any raffle or giveaway, but the sweepstakes that have taken the internet by storm can be distinguished from the traditional raffle. Traditional sweepstakes are usually advertised through billboards, newspapers, and radio; winners are chosen in person. The typical price for traditional sweepstakes is around $10,000, and winners are randomly chosen by a computer program, and there is no skill involved in winning.
How Does an Online Sweepstakes Work?
An online sweepstake works differently than its traditional counterpart. Online sweepstakes are generally advertised online through websites and social media platforms such as Facebook. The users who enter online sweepstakes are not chosen at random. They must fill out an online entry form with personal information and correctly answer questions about the advertisement. Many times, prizes increase in value when more people enter the contest or if users provide additional personal information, such as their email address or phone number.
When entering an online sweepstakes contest, users should be aware of several potential scams. For instance, there are phishing scams that ask for sensitive personal information instead of offering a prize, and lottery scams are designed to trick people into paying money for tickets that will never earn them a prize. There are also fake contests that ask users to pay fees to receive official-looking documents that should otherwise be free.
What is the Importance of Online Sweepstakes Contests?
Help in lead generation: The primary purpose behind running sweepstakes is to generate leads. One of the key benefits here is that the leads you get this way are more qualified than those generated through other methods, such as PPC campaigns or standard email marketing offers. The people who enter a giveaway have some interest in whatever you offer, so they’re more likely to respond positively when you reach out.
Increase sales volume: With online sweepstakes, your company can gain brand recognition and increase sales. An online sweepstake is a marketing campaign that gives customers a chance to win prizes while building customer loyalty. By offering valuable prizes and free entries, online sweepstakes will also help increase your sales volume.
Raise brand awareness: Sweepstakes are useful for raising brand awareness and getting new people to engage with your company in some way, but they should be just one part of an overall marketing strategy. You’ll want to ensure you have a strong social media presence and a dedicated website with information about your products or services. You might also want to consider paid advertising campaigns if you are looking for immediate results.
Enticing social followers: Social media such as Facebook or Twitter allows for increased customer interaction. You can use pictures, and other media accompanying your sweepstake and have people vote for which one they like best. This encourages current customers and helps bring new followers through the door.
Key Takeaway
Some businesses use online sweepstakes to attract their social media followers to share their content and follow them on various platforms. Online sweepstakes help businesses gain more exposure for their brand and increase the number of people following them. This can lead to more visibility, which can potentially increase sales. Businesses can run a contest without giving a prize or making any financial investments. Sweepstakes can be free to enter, and it’s easy for companies to set up online sweepstakes with a third-party website with many options they can personalize.
