Voice search is becoming more popular and convenient now with the rise of smartphones and appliances. Simply put, it is how you cue in your queries in a search engine with just the command of your voice. With the use of artificial intelligence, your modern gadgets recognize your voice and input your words into the search bar without lifting your fingers.
Due to the popularity of device voice command, it is vital for Search Engine Optimization (SEO) services to take advantage of the trend. In line with this, a Washington DC SEO company can ensure a booming business like yours to optimise voice search into your website.
Tourism is Washington DC’s 2nd largest industry. Over 19 million visitors contributed to almost $5 billion of the capital of the United States’ economy. SEO services can help ensure your company’s visibility to locals and visiting tourists.
Practices for voice search optimization
To help your business and SEO company utilise voice search, here are some practices for voice search optimization in two particular SEO services:
In Local SEO – ensures your brand’s popularity in the locality or your target audience. For one, Washington is one of the most visited cities in the United States. People all around the globe visit numerous national monuments and museums that the state has. It is also a crucial world political capital. With the three branches of the nation’s federal government centred in the district, 25% of the population is employed with a federal governmental agency.
To utilise voice search efficiently, you must:
- Double Check Your Information Online – Information about your business name, type, location, contact numbers, and goods and services must be complete and updated. As consumers would rely on the AI’s web search, they often have no time to scroll or review the texts given to them, especially if they are driving or in a hurry. Thus, ensuring that your company’s whereabouts are correct would make consumers trust you more and the leading search engines.
- Be Clear – In line with voice search users only having little time to read through any information, your business should put noticeable and direct calls for action on your web page. These lines help get the user’s attention and increase the probability of interacting with your products.
- Use Tools – There are already numerous mobile SEO tools and applications that you can use to assist your business. A Washington DC SEO company can help you decide which one you should choose, or they can even make one for you. These tools will manage your local listings to make updating information easy and customer reviews accessible. In addition, these applications can analyse your performance in the local scene. These would greatly help identify your strengths and where you can still improve.
In Technical SEO – deals with the functionality of your website and ensures a great user experience for each one of your clients:
- Ensure Your Website’s Speed and Adaptability – If the loading speeds must be competitive before, they should even be faster now with voice search. Your modern audience wouldn’t want delays in their search result appearance, especially on your site. Your web page must be smart device-friendly and would be able to respond fast across all gadgets.
Be Structured – Your web pages must be composed of structured data, which would help a search engine, especially your digital assistant, to navigate through code and understand the contents of a search query.