Top 10 Insurance Selling Skills You Need to Kno

Starting a career in the insurance industry can be daunting, but with some of the right skills under your belt you’ll be able to hit the ground running. Whether you are just starting out or have more experience, knowing which sales and communication techniques lead to success will help maximize potential results. From developing relationships with clients to keeping up-to-date on industry trends, understanding these essential selling skills for insurance policy makers is key for establishing yourself as an authoritative voice in this field.

Keep reading to learn about 10 of the top insurance selling skills you must know when breaking into and advancing your career in this lucrative market.

  1. Know Your Product Knowledge

As an insurance salesperson, it is important that you have a thorough understanding of the products you are selling. If you are working as an independent insurance agent offering a wide range of insurance plans, you must have a better understanding of all those plans and products. You should be able to answer any questions your clients might have about their coverage and make sure they are informed about what they are purchasing. 

  1. Understand Your Client’s Needs

Every client is different, so it’s important to listen carefully to what they need before offering them any type of coverage. For instance, if you are selling funeral insurance, your target audience is a group of people who want to get enough coverage for their funeral expenses to financially protect their families. You should take enough time to get to know them and understand their needs so that you can provide them with the best possible insurance plans as per their financial situation and needs.

  1. Have Good Communication Skills

Being able to communicate clearly and effectively is essential when selling insurance policies. You must be able to explain complex topics in simple terms that your clients can understand and remember. As an insurance seller, make sure you speak slowly and clearly, using language that is easy for everyone to follow.

  1. Be a Problem Solver

Insurance salespeople need to think on their feet when it comes to solving problems for their clients or overcoming objections from potential buyers. Having strong problem-solving skills will help you close more insurance deals and build relationships with current customers who trust your ability to provide solutions for their needs quickly and efficiently.

  1. Build Strong Relationships

Selling insurance involves more than just closing deals. It also involves building relationships with your clients over time by providing excellent customer service and being there for them when they need help or advice about their coverage options. Making sure your clients feel appreciated and valued will help keep them coming back in the future.

  1. Use Persuasive Techniques

Knowing how to persuade potential customers is key when selling insurance, as this will give you an edge over competitors who may not know how to use persuasive techniques effectively or at all. Practice using persuasive techniques such as storytelling, asking questions, making comparisons between different policies, or offering incentives like discounts or freebies if they purchase from you today.

  1. Stay Up-to-Date on Industry Trends 

The insurance industry changes rapidly, so it’s important that insurance salespeople stay up-to-date on new trends so they can offer the most up-to-date information and advice possible when talking with potential customers or current policy holders alike! Learning about new products or regulations regularly will give you an edge over competitors who have not yet done their research.

  1. Utilize Social Media Platforms

Social media platforms such as Twitter, Facebook, Instagram, LinkedIn etc., are great tools for connecting with potential insurance customers as well as staying in touch with existing ones too. Utilizing these platforms correctly by sharing relevant articles related to the industry as well as engaging in conversations will help boost your presence online, which could lead more people right into your office.

  1. Have Good Negotiation Skills

Negotiation plays a large role in selling insurance since every client has different needs/goals when buying policies from us. Having firm negotiation skills will ensure that both parties come away from each deal feeling satisfied while still allowing us enough leeway in order for us hit our sales targets each month/year too.

  1. Be Passionate About What You Do

Last but definitely not least, having passion for what we do makes us better at our jobs because it allows us to put our heart into each task we accomplish instead of just going through motions like robots would do unintentionally. Being passionate about your work increases your drive, which leads directly increased productivity & profits. So, it would be best if you were passionate about your career in the insurance agency to grow greatly and close more deals.


Selling insurance is a challenging yet rewarding profession that requires knowledge of both the product itself and consumer behavior in order to succeed long term. Knowing what skills are necessary ahead of time can make all the difference between success & failure which is why I hope this blog post has been helpful & informative enough to guide you towards becoming one of those successful agents out there. With ample practice & dedication, plus guidance from experienced professionals along the way, anything & everything is possible regardless of what obstacles may lie ahead. 


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