If you’ve been a small business owner for any length of time, then you know that getting new customers is one of the biggest hurdles to overcome. It’s important to find methods which not only bring you new customers, but also those which help to keep your existing ones. One method that many small businesses do not consider is subway advertising. This can be a great way to attract new customers using an expansive advertising platform.
Subway advertising is a great way for small businesses and startups to get their name out into the world. It’s affordable, it’s effective and it’s easy to do.
Here are some reasons why you should consider subway advertising:
It’s Affordable
The cost of subway advertising varies from city to city, but it’s generally affordable in comparison to television or radio spots while maintaining a wide reach. Subway ads are one of the most cost-effective ways to advertise. The cost per thousand impressions (CPM) for subway ads is significantly lower than other forms of advertising like television or radio.
It Works
Subway ads work because they give commuters something interesting to look at while they wait for their train. They can also be used to promote special events such as concerts or conferences that you might be hosting in that particular area. What better way is there to create buzz about an event than having people see a poster about it every day? Studies have shown that more than 95 percent of people exposed to subway ads remember what they saw there days later. And since thousands of people ride the subway every day, those impressions add up quickly.
It’s Simple
Easy to start, you just need your materials and a company to help you get the word out. With the right format, you’ll receive everything from flyers and posters (with magnetic backing) to banners and digital boards. All you have to do is choose your options and a specialized company will help put your materials on the subway for viewing.
It Can Target Your Ideal Audience
You can choose specific demographics that match your business or product, making sure that the people who see your ad are the right ones for it. Since you know exactly who you’re reaching with subway ads, there’s no wasted effort trying to reach people who aren’t interested in what you have to offer — or who don’t live in your target area. Instead, you can focus on getting in front of customers who are actually interested in what you have to sell or promote at all times throughout the day and night.
What Does Subway Advertising Do?
Subway advertising can be used for a variety of purposes, including:
-Building brand awareness
-Reaching new audiences
-Generating buzz around specific products or services
Many people are surprised to learn that subway ads are a viable option for their marketing campaign. When they think of subway advertising, they imagine bulky posters and signs that would make it difficult for anyone to read or comprehend. However, there are many different types of ads you can use in the subway, including:
Billboards – These are large posters that are typically used for big companies or brands. They can be seen by millions of people each day and help you get your message across quickly and effectively.
Digital Ads – Digital ads are similar to billboard ads in terms of size, but they’re still readable even when your train is moving quickly through the station. This makes them ideal for promoting events or messages that need to be seen quickly before passengers move on to another location.
Signs – Sign boards are another type of ad that works well in the subway because they can be placed directly onto walls without taking up much space at all. They’re also easy to change out or update as needed so you don’t have to worry about having an outdated message when it comes time for re-posting your sign board’s content again in
The type of ad you choose depends on what you are trying to accomplish with your campaign. For example, if you want to increase sales in a specific area then you might want to run an ad that shows off your product or service along with its price point. You could also use this type of advertising as a way to promote an event or give away free items to get people excited about attending it.
Subway ads are often placed where people will have time on their hands so they can read them at their leisure without feeling rushed by other tasks like work or schoolwork. This makes it easier for them to pay attention because there aren’t any distractions around them while reading them which means they’ll remember more about what they saw later down the road when they go back home from wherever they were travelling.
