The reception of cannabis use in America has not only changed, but changed quickly. Many states have completely legalized it and plenty of residents in states who haven’t legalized it are quite okay with the idea. They are just waiting for their legislators to catch up with the times. In this changed world, the perception of cannabis use is starting to be seen the same way a wine aficionado would live and breathe their passion.
That means cannabis is marketed like any other luxury item and the best way to market anything is through digital means. Long gone are the days of that prime slot during the local news. Sure, those ads are still there but you will get much more traffic through digital means be it Instagram, YouTube or anything like that. Unsure how to make the most of the digital exposure, here’s some great tips to make it happen for you and your company.
Bring In The Pros
As long as you are in a state that’s legal, everything is above board. Nothing’s going to be in the shadows, so use the tools any other industry would have to get their name brand and image out there. When looking to increase your digital exposure, plenty of marketing companies would be happy to take you on and there’s even going to be those that specialize purely and get the word out there about what cannabis products you offer
Take Heady, for example, as a company that specializes exactly in your product in the marketing of it. Depending on where you’re located the most popular agencies in your city might do you well in terms of marketing, but why not take advantage of companies out there who specialize in the exact same thing that you do.
Know Your Audience
Social media trends tend to change even quicker than the public perception of cannabis did. While the growing acceptance has happened among all age groups, the younger someone is the more likely they are to view cannabis and cannabis companies in a positive light. With that in mind, keep in mind what younger people use to stay in touch with one another. That’s where you’ll want to focus your advertising.
Facebook is not a dead site by any means, but what was once the college network staple is now more popular with people very out of that age bracket. Exposure effort might be better spent on places like TikTok then the it-sites of yesterday.
Seek To Inform
As popular as it is, cannabis education is still the wild west in plenty of ways. There’s nothing wrong with that, and it will quickly change as years go by, but seek to focus at least some of your digital efforts on informing.
When doing that, you not only will play your part in positive public perception but you will also become a name that’s associated with trust and guidance. As you’re able to teach more and more of the curious among us, they will also come back to you when it’s time to buy.
