How much are you willing to spend on digital marketing such as SEM and SEO companies in Singapore? It’s no secret that today’s business environment heavily relies on marketing, particularly digital marketing, to reach out to consumers. While the past year or so may have felt stifling for many business owners, it has not done much to halt the steady progress of the diversification of businesses. More and more educated individuals have thrown their hats into the ring and started their own businesses, and the number is only set to rise as the years go by.
But this also means another thing. More businesses and startups will also spell more competition for everyone else. If you want to survive in a thriving economy, then your business has two criteria that it has to meet: it must remain competitive, meaning that your products or services must be highly valuable to your consumers, and it must learn how to stand out from the crowd, which means that you need to take marketing and other activities meant for brand exposure seriously, such as SEO services and more.
Defining SEO
If you’re not already familiar with this vital marketing strategy, SEO, or search engine optimisation, is the practice of using search engines as a way to market or expose your brand, your products, your services, or your company’s website to potential customers who are searching for relevant or related information online.
SEO is extremely effective because search engines like Google, Bing, or Yahoo are so widely used among all classes of people. There are very few individuals in the recent decade who have not used Google at least once in a given week or month, let alone their entire lives.
If you want to reach most of the world’s population who are connected to the internet, then you shouldn’t discredit the power of SEO. It is different from SEM (or search engine marketing) in which SEO uses unpaid tactics and strategies to market your business, while SEM uses ad placements and promotions. SEO is essential because it is a long term strategy with a massive payoff if you play your cards right.
SEO: is it worth it?
If you’re new to digital marketing (or marketing strategies for search engines in particular), you may be asking yourself if investing in SEO is really worth the risk. If you look at the average costs of SEO, you might think twice about it and be reluctant to invest any kind of money into it due to the price tag.
The short answer is yes, but if you want a more detailed answer, effective SEO can not only generate more traffic and views to your website but also lead to more tangible benefits, such as increased sales and brand recognition
How much are SEO services supposed to cost?
SEO pricing can vary wildly from agency to agency and even from consultant to consultant. Some can offer services from a few thousand dollars to hundreds of thousands. With that kind of price range, how are you sure that you’re getting the services you need?
Think of it this way. Many service-based agencies will also have discrepancies between the costs and prices of the services they offer. It’s difficult to put a price on services because each case can’t be as standardised as products.
But a large part of the differences in SEO prices is because there are lots of ways in which you can measure the costs of each service. Here are just a few examples of some of the SEO pricing models that you can encounter when you’re looking for an agency.
- Hourly SEO rate. An hourly SEO rate is exactly what it says on the tin. The services you require will be done on an hourly basis. This is perfect for short-term SEO projects that are also labour intensive and may need specific or difficult jobs such as keyword analysis and the like. Most specialists who offer an hourly SEO rate are individual SEO consultants or solo workers with a high degree of knowledge in the field. If you’re in need of an efficient worker, they may have this pricing strategy.
- Monthly SEO rate. Many big SEO companies or companies with multiple specialists employed will offer a monthly SEO rate presented to you in packages with all the basic SEO services you might need. If you need something more long term with an extensive range of coverage, this SEO package might be the right one for you. Best of all, they might be able to do a regular analysis of your long term goals as well as know what your business might have achieved. In the long run, a monthly SEO rate may be a bit more affordable.
- Project-based SEO rate. Have a specific project in mind that needs the help of SEO specialists to see it to completion? If you have a set timeframe or schedule of a limited-time project that needs to be done promptly, or if you have ambitious plans for a project that you want to see finished, then a project-based SEO rate might be ideal for you. Depending on the project, though, the cost can range from a few thousand to many thousands of dollars depending on your requirements and resources.
How do you know which SEO package or rate is right for your company?
The answer depends on what you’re finding for your company. Just remember that now is always the right time to invest in SEO as more and more people become used to using it every day. Whatever pricing strategy you decide for your company, you should be prepared to take it as both an investment and risk that you have to take. Who knows, your risk might pay off this time.
Why not outsource your SEO needs in Singapore to OOm, a digital marketing company that offers all kinds of services for your marketing needs? Contact us now to learn more about how we can help you out.
