When it comes to wine bottles then the first thing that pops up in the mind of most people is the label as imagining a wine bottle without any type of label is quite odd. Without a label, you can never differentiate between a wine bottle and a medicine. With a proper and enticing label, the manufacturer is able to make the wine inside the bottle more appealing and this is the real power of proper presentation through images and texts.
A good quality wine bottle might be on everyone’s list of desires but the same bottle will start looking like a regular bottle without a label. But labels are not only about the look of the wine bottle as containing important details like type of wine, name of the wine, net quantity, the date of manufacturing, expiry date, and much more.
So, presenting a wine bottle without any label in the market will be like living without any name and identity. But can wine labels be streamlined for making the wine more appealing to the audience? Let’s find out through this blog post.
The interesting details that the wine label contains
By now, you must have started thinking that labels on the wine bottle are mostly used to convey important information about countries where the wine can be sold, government warnings, the name and address of the bottler, ingredients used, and much more. But along with this, labels on wine bottle contains other types of information as well and the customer might find those pieces of information interesting.
Almost all the good quality wine bottle labels contain interesting stories about the brand, about the specific type of wine, and the process of manufacturing. This allows the buyer to not only consume the wine but to get connected with the brand and the specific product of the brand as well.
In other cases, the wine bottle labels can contain information about the special ingredients used in the process that makes the wine unique from all the other wines on the shelf. Besides, the labels sometimes define the brand along with the brand value and it also talks about the reputation the brand has gained throughout its existence.
How to use the label to make the wine look more appealing?
Now that you have understood how important labels are to wine bottles, it has become necessary to understand how to use wine bottle labels properly. With the right type of label for your wine bottle, you can do justice to your brand and the quality of wine you are going to sell in the market. For doing so, you have a long list of options but you should always begin with considering your own marketability and brand value.
Just working on making your wine bottle labels more classy is never going to work as you first need to know where you stand in the market and which type of perception people have or are going to have regarding your brand.
Here are some of the most important aspects to consider while choosing the right wine bottle label for conveying the right message to the audience
- If you are planning to promote your wine during a special event, party or occasion then the best approach will be to align the theme of the event with the type of label you are designing.
- Instead of following the standards rules of label designing, you can work your way out to come up with a customized label design according to the specific needs of your brand.
- It doesn’t matter which type of wine bottle labels you are going to design, always keep in mind that the main objective of the label is to convey the right personality and message in the market.
- There are many types of personalized illustrations that can be used by your company to give a more custom look to the wine bottle labels. Options like including your name, texts that you have written, or pictures are always available while designing a wine bottle label.
- You can also experiment with different colors to set your wine bottle apart from the rest of the bottles on the shelf. This is necessary because you will never wish your wine bottle to be lost in the crowd.
- Make sure to include all the necessary information listed above in the label as in the rush of making their wine bottle label unique, many people forget about the basics of the wine label design.
The wine bottle labels are as important as the quality of the wine inside the bottle. You can sell an average quality wine with an enticing label but there is no way you can sell even the best quality wine without any kind of label. So, make the wine inside the bottle more appealing by using an informative, interesting, and appealing wine bottle label.
