Building a Personal Brand on Social Media: What You Need to Know

Did you know that, as of the year 2021, over four billion people worldwide had some form of social media? Over half of the world’s population operates a social media account, which they can use to contact friends, browse products, or watch funny videos.

This makes social media a powerful personal marketing tool that you can use to grow your company. Have you ever wondered how you can use social media to build a personal brand? Here are some tips and ways that you can get started.

Get on Board With TikTok

If you have a younger audience or you just want to have fun, TikTok may be the perfect platform for you. TikTok has many different features for videos, such as dueting with other videos, a green screen, and lots of filters.

It is not difficult to learn how to become a TikTok influencer. The platform has a specific algorithm that you can learn to get more views and likes for your video content.

In addition, trends on TikTok cycle through in a couple of weeks, so there is always a new dance or video trend to follow. Make sure to use popular hashtags in your content so that it shows up on the feeds of users who might not normally view it.

Post Pictures and Video on Instagram

Instagram is another platform that is very diverse in its user base and the ways that you can utilize it for brand building. The application has a photo and video features, as well as a 24-hour story mode.

Instagram recently introduced a Shop feature, which allows you to tag products in your content that will direct viewers straight to the site. If you run a business that sells a product to customers, this can increase your sales exponentially if you use it correctly.

One of the best features of Instagram is that you can often cross-post your Instagram content onto other applications. This means that your photos and videos can appear on your Facebook or Twitter feeds as well.

Create Your Own Hashtags

A hashtag is a unique identifier that users can search and find content with. You may have seen popular hashtags over the years, but did you know that you can make one for your own social media branding?

The key to a great hashtag is making it easy enough to remember but unique for your own business. This way, when users search for it, they will not have to dig through many different posts to find your content.

Make sure to use your hashtag in every single post that you make. This will help you to saturate the hashtag with your content. It will also be more memorable for your viewers, and they are more likely to recognize it the next time they see it.

Sell Your Product Through Social Media

Since sites like Instagram have selling features, it is easier than ever to market your products directly to viewers. However, you can also do this through Facebook’s Marketplace function. Sell to locals in your area or offer to ship for your products.

Another great way to increase personal branding is by making an Etsy or eBay account. These sites are specifically for selling products but you can easily share links to them in your other social media posts.

Consider buying ads for social media that you can use to promote your product. The cost of the ads varies greatly depending on how many people you want to reach and the social media site, so it is important to establish a budget for advertising.

Design a Posting Schedule

Sometimes working on social media branding can feel overwhelming or you may not have the time you need to create content every day. Luckily, there are many ways that you can schedule content so that you do not have to constantly come up with new ideas.

Try to set aside some time every week or every month that you can make content that you will post on social media. You can figure out how many hours you need to produce the content that you want and fit it into your schedule.

It can be easier to spend six hours once a month making content than 15 minutes a day. It all depends on how often you want to post and how dedicated you are to brand building.

Once you make your content, you can find a post-scheduling tool that works for your needs. This will help you to optimize your time and stay active on social media.

Cater to Your Target Audience

Your target audience will largely dictate your social media branding strategy. You do not want to waste time trying to use sites that your target market does not engage with on a regular basis.

For instance, if your target market is above the age of 50, then chances are they will not be using Instagram. They may be on Facebook more to connect with their loved ones and read the news.

Direct Viewers to Your Website

The primary goal of social media branding is to get people to buy your product or service. Therefore, you need to direct people to your website so that they can increase traffic and also look into your product.

You also need to make sure that your site is up to date and user-friendly. Your mission should be clear and there should be informed to contact you if viewers have any questions about your product.

Learn How to Build a Personal Brand Today

If you want to build a personal brand, you should not have to worry about the process being complicated or overwhelming. With this guide to personal branding, you can establish your social media branding strategy in no time.

Want to learn more about personal and social media marketing? Check out our site for more tips and tricks for developing your marketing plan.

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