Brandwatch Acquisition Cision For USD 450 Million

In a move that will be extremely advantageous to the clients of both companies, Cision announced that we are buying Brandwatch, a global leader in social listening and digital consumer intelligence. Brandwatch and Cision complement one other well. Together, they will provide companies and brands with the media and consumer intelligence they need to develop more effective customer engagement strategies across all business sectors, from public relations and marketing to product development. Back in 2019, Crimson Hexagon, a competitor of Brandwatch, was merged with it to create a new business with an estimated $100 million in revenue annually. The SaaS research platform Qriously was also purchased from London by the company. Cision PR Newswire 450mbutchertechcrunch.

In a news statement, it was announced that Cision had paid $450 million to acquire Brandwatch, a pioneer in social media monitoring and digital consumer intelligence. Two market leaders will offer the future of PR, marketing, and digital consumer engagement through a strategic alliance, greatly boosting their complementary strengths in the process. Cision PR Brandwatch 450mbutchertechcrunch.

With more than 75,000 clients worldwide, Cision is an industry leader in news distribution, media monitoring, and media research. Around a million journalists and media organisations are part of Cision’s media contact network. Brandwatch uses cutting-edge AI and machine learning to help thousands of the most well-known companies in the world make sense of the billions of voices that are available on social media today, as recently recognised by Forrester. The content marketing services provided by Brandwatch and Buzzsumo, as well as’s social media management tools, are the yin and yang of our solution bundle, which also includes extensive social listening capabilities.

According to Abel Clark, The CEO of Cision, “the way businesses and organisations connect with their customers is profoundly and fast altering due to the ongoing digital transition and the growing usage of social media.” The teams in charge of customer support, social media, marketing, public relations, and marketing must effectively use the unique data at their disposal into consumer-led programmes. Cision and Brandwatch will work together to support our clients’ goals of enhancing consumer relationships, engagement, and comprehension across all platforms. Newswire Brandwatch 450mbutchertechcrunch.

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“We have always wanted to create Brandwatch. The CEO and founder of Brandwatch, Giles Palmer, “Our status as a leader in our sector has just been recognised by Forrester. The time has come to move on and join a huge corporation in order to establish a business and a product line with the potential to have a significant global impact. To expedite our work and provide our clients with even greater value, we are eager to collaborate with Abel and the Cision team.
Businesses and boardrooms that pay attention to and act quickly on digital information from their customers are rewarded by the forces of digital transformation. Leading businesses are responding to these facts rapidly and using them to develop scalable, individualised messages and direct connections with customers. Real-time, customer-focused PR, marketing, and customer service methods will become more prevalent, and those businesses that adopt them will stand out. Cision Brandwatch 450mbutchertechcrunch.

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