If you run a small business, you will already be striving to carve out your share of the market and with so much competition, that can be a real challenge. We live in a digital world and as the Internet of Things (IoT) and 5G are about to be rolled out, we are about to enter a new dimension of digital connectivity and cutting-edge marketing strategies are needed if you want a good ROI with your advertising budget.
We asked a leading digital marketing agency about the top-rated strategies that clients are requesting.
- Search Engine Optimization (SEO) – Google is the number one search engine and millions of online consumers use it to find products and services. This is a complex field and we recommend talking to an SEO agency who use some awesome B2B online marketing tactics to achieve their clients’ goals. There are numerous ways to boost a website’s rankings within specific search terms; keyword insertion and link-building are just a couple of examples. When a user Google’s a product and they click on your URL, you are getting qualified leads from consumers who are looking for what you offer.
- Google Ads – Is there anything Google doesn’t do? We all see the Google Ads popping upon our feeds and you can have your banner right next to the top search results, or your ad is carefully placed within a YouTube video, attracting interested users. There are pay per click agencies that love a challenge and their top PPC performers are unleashed on your account, which does see results. Digital marketing doesn’t happen overnight; rather it takes time for results to show; Google sends out bots every 7-10 days to gather web data and it is only after this sweep that you will see the fruits of your labor. Click here to find out what your customers think of your service.
- Facebook Marketing – Perhaps the most powerful of all digital marketing avenues, social media, Facebook in particular, offers amazing marketing options; invest a few dollars and boost a Facebook post to reach thousands of users that fall into the categories you select. If you ever wondered how Facebook make their money, the marketing section brings in a very healthy revenue. Mark Zuckerberg’s baby is most definitely the king of the social media world, which started as a way for Harvard students to stay connected and quickly morphed into a global platform that we all love today.
- Guest Posts – If you create a guest post page on your website, you can post articles that contain specific keywords and Google’s search engine will notice these changes. Not only that, your site visitors will appreciate informative blogs on all aspects of your industry and this will boost site traffic. A blog page is a valuable digital marketing platform is used correctly, which is why most sites have one. Click here for a useful data analytics website.
If all this seems a bit technical for you, search online for a digital marketing agency near you and let the experts show you how they can turn your business around.
