Online marketing is booming because it is a great way to reach younger generations directly, but you should not overlook the value of offline marketing as it can help you reach a wider variety of people in a more familiar way.
For the best results, businesses should integrate online and offline marketing.
How to benefit
As a business, you never want to limit yourself. You want to cast as wide a net as possible to raise brand awareness, attract customers and compete at a higher level.
Combining real-world and virtual marketing could help your brand stand out from the competition, expand the reach of your business, and build trust with your audience. So, what are a few of the best ways you can integrate your marketing efforts?
Use QR codes
One of the most innovative ways that you can integrate online and offline marketing is with QR codes. You can hand out booklets that promote your business and have a QR code that readers scan with their mobile phones to be sent to your website for further information.
Be consistent
First, you need to make sure that you are consistent no matter what format you are using to promote your business. This will include things like using the same fonts, colour schemes, slogans and keywords, as well as adopting the same personality and tone of voice.
Use one to grow the other
You can also use online marketing to grow your offline promotional work and vice versa. As an example, you could use a real-life event as a way to collect email addresses and include references to your social media channels. You can then promote your future events via email and social media to build relationships and stick in the mind of your target market.
Follow up events with online techniques
Offline events can be a great way to communicate with your customer base, but they can be limiting without online marketing. Capture your event on video and then create a compilation to share on social media platforms. This can enable you to engage those who were not in attendance and make the message of the event last much longer than just one day.
Use online data for offline
Data is critical when it comes to online marketing, but you can also use it to fine-tune your efforts in the real world. Data can reveal key information about your target market that will inform you on the best way to advertise them in person.
As you can see, integrating online and offline marketing is smart and could help you engage your target market to boost your business.
