Window graphics are one of the few effective traditional marketing techniques that business owners attached to their storefront windows. Most manufacturers craft window decals from vinyl. The window decals also come with an adhesive film that can stick to the window without causing any damage to the surface. Window decals come in various shapes, styles, and sizes. Not to mention, due to their customization feature, you can showcase your creativity while designing window decals to promote your brand effectively.
Even though the marketing industry is going through constant changes and digital marketing has started dominating the platform, most business owners still purchase window decals for their storefront windows to capture the attention of the customers. The window decals will undoubtedly prove beneficial, especially when they are located in high foot traffic areas. With the help of window decals, you will capture the attention of relevant customers.
Whether the window decals promote your business not is entirely dependent on the design. To ensure that your business leverage the full benefits of window decals, here are some great tips you need to remember while designing window graphics.
Make Sure You Consider the Perfect Option
As mentioned above, there are different types of window graphic options available in the market and they also come in different shapes, styles, and sizes. Hence, you need to determine which type of window graphics will prove most relevant for your business. We recommend using window vinyl signs as they are super affordable as well as durable.
When you purchase vinyl window decals, you don’t need to worry about the longevity of the stickers. They are abrasion-resistant, fade-resistant, and weather-resistant. No harmful outdoor material such as UV rays, sunlight, rain, and dust will affect the window decals. They are also super inexpensive which will help you manage the marketing budget of your brand properly.
Focus on Your Branding
The primary goal of using window decals is to capture the attention of the passers-by and promote your brand to them. If you don’t consider branding while designing the window decals, you will never be able to use them effectively for promotional purposes. All your effort and money will go in vain.
Upon looking at the storefront, you need to ensure your potential customers can achieve a branded experience. Make sure the window decals are large enough to grab the attention of the customers and encourage them to visit your store. Don’t forget to include your business slogan and logo. As per Deluxe, branding boosts recognition.
Don’t Hesitate Using Colors
The colors are the primary design elements for the window decals. This is an important factor business owners don’t understand. They either choose pale or irrelevant colors for the window decals that make them unattractive. You cannot expect the window stickers to work with a bad combination of colors.
One of the best benefits of window decals is that you can print any color you want on them. Even though printing brand colors are great, don’t limit yourself just by using brand colors. You can use anything you want as long as they are attractive.
Conclusion
These are some tips to remember to design the best window graphics. Don’t forget to contact us if you have any other questions.
