When you think about marketing your business, what comes to mind? If you’re like most people, you probably picture a billboard or a TV commercial – the two most common forms of advertising. However, there’s an emerging trend in marketing that is taking the world by storm: video. With its ease of use and quick actionability, video has become the go-to way for businesses to get their message across – and it’s really not just young businesses either.
Video production and marketing are not two different things – in fact, they go hand-in-hand. In regard to social media advertisements, video production is a great way to promote your business and attract new customers. It can also help improve sales if used correctly. But how does it help you?
Here are some ways video production help with marketing strategies:
1. It builds credibility
When you have a website, you want to make sure that it looks professional. One of the best ways to do this is to include video. People are naturally drawn to visual content, and if you add a video to your website, you will improve your conversion rates and make your site look more trustworthy. It also makes it easier for people to get information about the products or services that they’re interested in – all they have to do is click play on a video!
2. It attracts new customers
Although you may be using video production as part of an overall marketing plan, think of it on its own terms as well. A video, particularly when it’s produced well, is a great way to get your business in front of new customers. Video marketing works best for businesses that offer a service or product that’s difficult to explain in text. Even just a short video can be the difference between getting the sale or not!
3. It increases traffic and sales
With the prominence of social media, many people are finding that they don’t need to use other types of advertising as much as they used to. There are plenty of people out there who are searching YouTube or Facebook every day! If you want to become more prominent in your industry, hosting webinars or simply making ads for YouTube and Facebook is a great idea.
4. It boosts your brand image
Video marketing is also a great way to build your brand. People tend to trust companies that put more effort into video production, and you may not even need any additional marketing efforts to get your name out there! If you’ve got a good video on YouTube, for example, people will likely find it and be impressed by it.
5. It’s easy
Let’s face it: the easiest way for most people to learn about what you do is by watching a video on YouTube. Recording and editing videos can be very time-consuming and require a lot of patience. However, there are a lot of tools out there right now that make video production easy and accessible for just about everyone.
6. It’s not just for businesses
Think about how much video has influenced your life as a consumer. Whether it’s the funny videos on Vine or the popular BuzzFeed videos, people are making and sharing videos more than ever. It’s not surprising that marketers are taking notice. If you want to promote your business, a video is usually the best option.
Bottom Line
Video is an integral part of modern marketing. With a little bit of knowledge and skill, you can create videos that will boost your brand and bring in new customers. Just remember that you need to plan carefully before deciding to make a video – the wrong approach can have the opposite effect, more so when it comes to social media advertisements since they are being accessed by many people.
