Video Game Art Outsourcing: The Ultimate Guide

Video game art outsourcing has become a growing trend in the gaming industry as game developers and publishers search for ways to save money. In this article, we will explore the different types of video game art outsourcing and provide tips on how to choose the right provider for your needs.

What is video game art outsourcing?

Video game art outsourcing is a process where artists from different countries are brought in to create the unique visual style of a video game. This process can be expensive, but it allows for games that look unique and new. There are many different companies that offer video game art outsourcing, and each has its own specific advantages. 

Some of the most popular video game art outsourcing companies are:

  1. Pixologic Inc. is a company that has been creating the unique visual style for video games for over 20 years. They have a wide range of skills, including character design, environment creation, and creature modeling. Their clients include major publishers such as Activision Blizzard and Square Enix.
  2. Studio 4°C is well-known for their anime-style character designs and environments in video games such as Street Fighter IV and Dark Souls III . They have worked on titles for multiple platforms, including consoles and handheld devices.
  3. Big Huge Games is an independent development studio based in Toronto that specializes in 3D platformers and puzzle games . One of their most famous titles is The Witness .
  4. Blue Tongue Entertainment is a Japanese company with more than 15 years of experience creating beautiful visuals for games across all genres . They specialize in realism in 3D graphics, textures, lighting, shading, animation, realistic physics simulation ,and sound design . This gives their games a truly immersive experience that you just don’t find elsewhere. 

Types of video game art outsourcing

Video game art outsourcing is a process where professional artists are hired to create the visuals for video games. There are a few different types of video game art outsourcing, and this guide will cover each one in depth.

The first type of video game art outsourcing is full-service art outsourcing. This means that the company hiring the artists provides all the necessary resources, including artwork, software, and staff to complete the project. Full-service art outsourcing can be expensive, but it offers a high degree of control and flexibility for the client.

The second type of video game art outsourcing is project-based art outsourcing. In this model, the artist is hired to complete specific tasks within a pre-determined timeframe. This type of arrangement can be cheaper than full-service art outsourcing, but it usually results in lower quality artwork because the artist is not given enough time to develop a consistent style.

The third type of video game art outsourcing is time and material based pricing. This model allows artists to charge based on how much time they spend working on a project and how many resources they require (such as software or artwork files). Time and material pricing can be cheaper than project-based or full-service art outsourcin

Pros and Cons of video game art outsourcing

Pros and Cons of Video Game Art Outsourcing

There are a few pros and cons to outsourcing video game art. The biggest pro is that you can save a lot of money on graphics design and production. However, there are also some potential downsides to outsourcing your artwork. First, if the artist you hire is not up to par, you may end up with an inferior product. Second, if the artist you hire is not available when needed, you may have to delay or reschedule your project. Finally, if something goes wrong with the artwork, it could be difficult to track down who caused the issue and fix it.

There are pros and cons to video game art outsourcing, but the best way to decide if it’s the right solution for your project is to assess your specific needs. Here are some things to consider:

Pros of Video Game Art Outsourcing

Outsourced artwork can be cheaper than original artwork.

Outsourced artwork can be delivered on time.

Artwork can be tweaked or modified after it’s been received, if necessary.


Video game art outsourcing can be a great way to save money on your video game project. By finding an experienced artist who specializes in the style of your game, you can avoid having to create all of the art yourself. This guide will teach you everything you need to know about finding and working with an artist through outsourcing. Thanks for reading!


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