Are you having trouble selling your point-of-sale (PoS) software? Do you feel like your emails are falling on deaf ears? Don’t worry! With a few simple tips, you can start selling your PoS software like a pro in no time.
Selling PoS software can be a tough nut to crack. You’re competing against other businesses that may have more marketing budget or resources. But don’t let that discourage you!
You can reach your target audience and sell your PoS software like a charm with the right email marketing how-tos at your fingertips. Here are some tips we’ve found helpful in our email marketing campaigns.
Start with the basics
First things first, let’s look at what makes a great email marketing campaign for selling PoS software. A great subject line is the first step to getting your email opened.
Be creative and try to stand out in the inbox. If your recipient sees a bland or generic subject line, they’re likely to delete your email without even opening it.
But the subject line is just the beginning. You also need to make sure that your email content is engaging and relevant.
Start by introducing your product and explaining what it does. If you can paint a picture of how your product will make a customer’s life easier, people will be more interested in what you have to offer.
It’s the first impression that counts
All you have to convince a potential customer to open your email (let alone read it) is the first impression, so make it count!
How many sales emails have you opened? Not much, right? So, why would anyone open your emails? It’s like hitting the bullseye on your first attempt: excruciatingly difficult, but not impossible.
Always put yourself in the recipients’ shoes and then craft your emails. That’s the only way you can pull through! After all, you want your recipient to see you as a helpful resource, not a used car salesman.
Also, make sure your email template is clean and professional – you don’t want to come across as too sales-y or pushy.
Think outside the inbox
Don’t just rely on words to sell your PoS software. Get creative and think outside the inbox! A video demo or tutorial is a great way to promote your product.
Embed the video in your email or link to it. Also, use creative banners and posters that instantly hook the reader’s attention. You can use this nifty poster maker. It’s super easy to use!
Another great way to hook their attention is by offering them something free. It always works; people love free stuff! It could be a free trial, a discount, or even just an e-book on how to choose the right PoS software.
Keep it short and sweet, but keep testing.
When it comes to email marketing, less is definitely more. No one wants to read along, rambling email about your product.
Keep your messages short and to the point. Use bullet points or short paragraphs to make your email easy to scan. And always include a call-to-action (CTA) so that your recipients know what to do next.
Finally, don’t forget to A/B test your emails! What’s that? Well, basically you send out two different versions of your email to a small group of people and see which one performs better. Try changing up your subject line, CTAs, or the length of your email.
Once you’ve found a winning formula, roll it out to your entire list. It’s a great way to see what works and what doesn’t. Try different subject lines, email content, and flyers to see what yields the best results.
A final piece of advice
Do you know why most businesses get email marketing wrong? It’s because your recipients don’t trust you, and why should they? The critical thing is to build enough trust with your first impression – that’s email marketing for you in a nutshell!
Building trust in mere seconds is no walk in the park. However, you can use testimonials and case studies to build trust. If you have satisfied customers, ask them for a testimonial or case study that you can include in your email marketing campaign. This will help build trust with your potential customers and show them that your PoS software is the real deal.
Finally, don’t forget to track your results! Email marketing platforms like Mailchimp or Constant Contact offer easy-to-use tracking tools that will help you see how your recipients are interacting with your emails.
Check things like open rates, click-through rates, and unsubscribe rates to get an idea of what’s working and what’s not. With a bit of trial and error, you’ll be able to fine-tune your email marketing strategy and start seeing some serious results.
