The Do’s and Don’ts of Massage Therapy Marketing

Are you a massage therapist looking to grow your small business? We can help.

Being a successful massage therapist takes a lot more than being amazing at what you do. Satisfying your clients is the most important thing, but if you want to bring in more customers, then you need to have a great massage therapy marketing campaign bolstering you.

In this post, we’re going to tell you the dos and don’ts of massage therapy marketing. If you can manage to create a great marketing plan, you can draw customers away from your competitors and become the go-to massage therapy practice in your town.

Looking at Massage Therapy SEO

When looking at how to advertise massage therapy, you’ll first look at massage therapy SEO. Search engine optimization is one of the real keys to affordable small business digital marketing. If you get it right, you may leapfrog many of your competitors.

The first thing you’ll need to do is fill out your Google My Business card. This is like your digital calling card and it’ll ensure that when someone searches for a massage therapist in your area, your correct contact details come up. This is crucial for local SEO.

You’ll also want to have an attractive and functional website that values user experience. If your potential clients can quickly and easily get around and find what they want on your site, that’s going to boost SEO as well. You’ll also need to provide valuable content on your landing pages.

Building a Brand

Content is a great way to build your brand, which in turn, is an important aspect of massage practice advertising. When you write great niche and local content, your company blog will really boost your local SEO, but it’ll also give you a brand voice that people can attach to your business.

Your website isn’t the only area where you can work on brand building. Of course, if you can come up with a great logo and a consistent visual theme on your site and across your social media platforms, you’re going to give yourself a strong brand identity. Social media is an amazing tool for young businesses, so make sure to take care to post interesting content and interact with your followers as much as you can.

What to Avoid

Your content matters, but if you’re not a natural writer, don’t try to write all of the content yourself. You can outsource this type of work to a content creation company or a digital marketing firm.

Furthermore, being completely in the dark on digital marketing makes it really difficult to compete in a niche that thrives on advertising and branding. If you’re busy with your current customers or a massage therapist continuing education program, then you won’t have time to invest in digital marketing.

Don’t try to do everything yourself. Hire a professional digital marketing team to work with you to create an advertising campaign that makes sense and can grow your business the right way.

Understanding Massage Therapy Marketing Takes Time

Now that you know what to do and what not to do when it comes to massage therapy marketing, you can start advertising your business in a way that makes sense for you. Digital marketing and branding will be very important in the growth of your massage practice, but it’s important to understand that it takes time. By all means, put a lot of work into learning about digital advertising, but focus on your craft and building great relationships with your customers too.

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