How to Stay True to Yourself and Your Business


Once you get your business up and running, you’ll be faced with an interesting dilemma. 

How do you stay true to yourself while also growing your business at the same time? 

You probably started your business with positive intentions. Most business owners do. 

Maybe you wanted to create a positive change in the world. And in fairness, you probably are creating some positive change in the world. 

Maybe you wanted to create a product or a service that would help to make people’s lives better. And at this point, maybe you’ve succeeded in doing that. 

And maybe now that you’re knee-deep in the process of building the business, you’re starting to doubt yourself. 

Maybe you’re starting to second guess your own ideas or inspiration. 

Listen, this isn’t an uncommon problem. 

Most business owners get to this point at some point in their journey.

So in this post, you’re going to learn 4 tips to help you stay true to yourself as you grow your business and succeed. 

Let’s dive into it.

  1. Remember Your Values

Try to remember the values that you held close while you were starting the business.

At the beginning of the process, these values probably did a lot to motivate you and help spur you onward to do big things. 

If you’re starting to feel a little bit lost, then returning to these values could be a fantastic way to help you remember why you started to begin with

And this can help you to reconnect with staying true to yourself. 

  1. Remember That It’s Not All About Costs And Expenses

Listen, we know that tracking costs and expenses, and thinking about the money coming into and going out of your business, is a tempting thing to pay a lot of attention to. 

In fact, it’s a crucial thing to pay attention to. And it’s not always easy to understand, either. 

Gigly describes this perfectly in one of their blog posts:

“As a self-employed professional, it’s in your best interest to save money (and get those all-important tax write-offs) at every possible opportunity. We all know some things are regularly written off, such as equipment expenses. But, when it comes to meals and entertainment deductions, the rules get a bit more difficult to understand.”

But this isn’t all there is to business. 

And if you get lost in it, you may lose sight of yourself and your values as well. 

So make sure to take some time to really look inward, and to remind yourself what you started out wanting to accomplish with your business

  1. Remember How You Want To Change The World

The vast majority of businesses are started with the intent to help change the world in a positive way. 

And honestly, this is one of the very best things to remember when you’re starting to doubt yourself or lose touch with yourself during the process. 

Remember that every time you successfully perform a transaction for your business, you are effectively changing the world. 

It may not be happening as fast or at as big a scale as you’d like to see. But it is happening, and this is definitely a sign of progress.

  1. Remember Why You Started This Business To Begin With

If you can go back to the beginning and try to remember where you were and what you were thinking when you first started this business, what would you remember? 

What types of things did you care about? 

What goals did you have? 

What types of problems are you trying to solve?

Asking yourself these questions, and then exploring the foundational beliefs that you started with, can sometimes help you to reconnect with your roots and remember why you began this process to start with. 

And honestly, this is one of the best ways to stay on track with staying true to yourself while you’re building your business and seeking to succeed.


Hopefully, these 4 tips have helped you and provided you with some inspiration for how you can stay true to yourself and your business while you strive to succeed at the things that matter. 

You can do it!

You’ve got this. 

All that’s left is to get out there and continue the journey. 

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