Social media engagement is a top-of-mind priority for most brands, influencers, and marketers – after all, you can never have a big enough following.
But not everything resumes to a shiny number. Obviously, the greater the number of likes, shares, comments, tags, retweets, mentions, replies, follows, repines, upvotes and views, you name it, the greater the chance of being seen by as many potential new customers as possible. But if social media was easy, we would all brag about millions of followers. Engagement is hard. It takes an understanding of what engagement really means and an investment of hard work and time.
The good news is that there are a lot of things you can do to boost your social media engagement, starting now.
Social media engagement: what about it?
Engagement on different social media platforms is super important whether you’re an eCommerce giant or a tiny freelancer. Social media is the best possible tool you can use to engage with your audience in real-time and build relations within your industry.
When you’re transparent about who you are on social media, followers are more likely to convert – more likely to purchase, try your services or sign up for your email newsletter. Whether a brand or an early-stage business, social media gives everyone the means to get closer to their audiences and build brand loyalty. And here’s how:
- Choose the right medium to market your brand
These days brands and businesses are active on multiple social media platforms. Choosing the right platform is the first best step to achieving a desired social media reach.
While some social platforms drive brand awareness and develop friendly relationships with potential customers, others see social media as ideal means for customer support. Thus, if you want to use social media to drive engagement, you can start by identifying how active your audience is on that platform. For instance, while young Facebook users may have profiles, they’re more active on TikTok or Instagram.
According to Statista, the number of Facebook users even surpasses the population of China. If your audience is mainly active on Facebook, it’s important to know how they use the platform: to keep in touch with old friends and to build relationships.
This makes Facebook a perfect medium for building the loyalty of your current customer base. The only drawback to this platform is that it may be hard to reach a new audience; because of its massive user base, your posts have a limited reach even within your own networks.
However, you may still get the exposure you deserve if you buy real Facebook likes from trustworthy marketing services and keep using the platform to gain a dedicated, organic following.
- Use analytics tools to monitor your content performance
The latest social media tools will unearth important information and insight about your content. Tools like Moz., Buffer, SEMrush and SimilarWeb can help you monitor your reach and engagement across multiple social media platforms, including Facebook.
You will receive real-time metrics like impressions, reach, follower growth, and engagement rate. You will know which content posts generate the most reach and engagement and which do not. You will also be able to notice patterns in response to the consistency of your content. These tools will also capture the most popular posts on your social media in order to understand what aspects of the content your audience likes the most.
- Use wit and humour
To be frank, we all use social media to be entertained more than to be sold.
If your content is overly promotional and only invites people to buy your services or products, you might end up losing your hard-gained following.
But there’s something you can do to engage them: entertain them through humour and wit. Humour is evergreen, and everyone loves a good laugh from time to time.
You can do witty puns related to your niche and also share images with genuine, relatable captions. Even if you buy real USA Facebook Likes you still need to invest time to create high-quality content because this is the key to retain them in the long run.
- Engaging and original visuals for the win
Recent findings hint that the average Facebook post gets 120 percent less engagement than posts that include images.
Visuals are one of the best ways to engage your audience on social media, so you need to post more images. It could be GIFs, photos, memes, or even original graphics.
Online tools can help you create aesthetically pleasing content that will organically engage your social media audience. Another great way to boost engagement is to Buy Facebook Post Likes. More people will be interested to engage with your posts and profiles if they notice that a high number of users already appreciate your content.
What’s more, online tools offer a number of personalized designs and already-made templates, or you can choose to create your own from scratch using photos, texts, colours, and shapes.
- Join conversations but stay topical
You can join conversations and comment on the latest events and trends that link to your brand. Holidays, big sporting events, trending pop culture, or viral memes can all be great excuses for a post. When joining an online conversation with your audience, you need to give and take, too. Brands should all practice proactive and reactive engagement.
If you’re reactive in your engagement, then you should answer incoming mentions and comments or answer direct messages.
If you’re proactive, you have all the chances to spark conversations with people who may be talking about you but don’t have the courage to message you directly.
- Show the human side of your brand
Social media works best when it’s fun, interactive, and conversational with a personal touch. At the same time, people are more tempted to engage with a brand when they think they think there’s a real person on the other end. If that’s so, don’t hide it.
You can show your human sign and engage your audience by:
- Starting a conversation
- Acknowledging and answering questions
- Responding to comments with warmth and humour
- Showing the team behind the brand in photos and videos
It’s evident that in order to engage your social media following, the audience needs to know, like, and trust your brand, so let them know you better.
