More beans, blends and brands are vying to be in customers’ cups than ever before. Making the right packaging design decisions can attract attention to your coffee on the shelf at independent coffee shops, in retail stores and on online marketplaces. Here are five things that coffee brands should consider when designing custom printed coffee bags for a new brand or blend or updating existing product packaging.
Coffee Packaging Design Must Haves
The exterior of coffee packaging should enable customers to quickly tell your brand apart from other brands, determine the flavor and tell whether a package contains whole bean or ground coffee. A degassing valve is visible on the outside, but this feature functions by releasing carbon dioxide given off by roasted coffee without letting in oxygen. On the inside of coffee packaging, brands should choose high-barrier films for optimal freshness. Resealable packaging that features tin ties or zippers can help customers keep coffee fresh for longer.
Eco-Freindly Coffee Packaging
Coffee packaging materials and designs should reflect the values of the brand. Many coffee brands use recycled pouch packaging to shrink carbon footprints and demonstrate a commitment to environmental responsibility. Work with a packaging provider to select coffee packaging made out of recyclable films and have these materials digitally printed using compostable polymer-based inks that do not release hazardous air pollutants. Also know about 5 Reasons Why It’s Good To Hire A Cleaning Agency For The Office.
Unique Designs for Coffee SKUs
One of the best ways to make each variety or flavor of coffee that you sell stand out is to develop unique packaging for each SKU. While it is a good idea to use the same font for your brand and other consistent branding elements, many aspects of SKU design can be customized based on the origin of beans or the flavor of a blend. Digital printing makes small, variable and multiple SKU print runs more practical for coffee brands.
Stand-Up vs Lay-Flat Coffee Packaging
Selecting stand-up pouches or doypacks is an easy way to increase the visibility of packaging at independent coffee shops or on retailer shelves. These polyethylene or Mylar packaging designs offer novel ways to present coffee, which can help your products stand out in the crowded consumer market. Many flexible packaging company will allow custom design and their design team will help you creating attractive design on mylar bags. Lay-flat packaging is less visible on shelves, but side fold and box pouch or flat bottom packaging are common choices for coffee.
Interactive Coffee Packaging
Doing Connected or smart packaging is another good way to make your coffee brand and SKUs stand out. A QR code printed on packaging can inform consumers about where the beans in a package were sourced or present the mission and values of your brand. You can also use serialized QR codes to enable distributors, retailers or consumers to track the supply chain or life cycle of your coffee.
It is easier and more affordable to design coffee packaging that stands out when you work with a flexible packaging partner. Try out new packaging with small print runs, variable printing or runs with multiple SKUs to find the best way to package your coffee for consumers.
